Crimson & Co continues global expansion with move into Latin America - June 2015

Crimson & Co has today announced its expansion into Latin America, with the opening of a new office in São Paulo, Brazil. The move further demonstrates Crimson & Co’s commitment to providing its clients with the same quality of best-in-class supply chain consultancy wherever it is needed.

Crimson & Co’s global footprint now extends across five continents with the new Latin America practice joining offices in Singapore, London, Atlanta, Melbourne and Mumbai.

The São Paulo office will be overseen by General Manager, Richard Gurney. Richard has over 25 years of supply chain experience, including 15 years working at director level for organisations such as Avon, Oracle and Lenovo. Having also lived in Brazil for 20 years, Richard has a deep understanding of the national and regional markets.

Richard Gurney commented: ‘Despite the economic slowdown in 2015, Brazil still remains the seventh largest economy in the world with strong performance in sectors such as production and manufacturing.

‘During this time, supply chain consultancy will play a significant role in supporting businesses across industries to manage themselves better. With this in mind, we are seeing a demand for expert consultancy that is not only able to tap into and understand the local issues impacting the region, but also provide support to improve local market business efficiencies and expand and grow operations globally too.

‘At Crimson & Co our focus will be to deploy the right skills and cultural fit within Latin America, all of which will be supported by our drive to deliver a first-class service with in-market expertise from local consultants.’

Richard Powell, CEO of Crimson & Co supported these sentiments: ‘The past year has been a really exciting time for Crimson & Co. Last year we expanded our footprint into North America, Asia and Australia, and now the move into Latin America underlies our commitment to providing best-in-class supply chain consultancy on a global scale.

‘Brazil, and Latin America as a whole, represents a unique opportunity. As a market, it is opening up valuable opportunities to multinational corporations. Our presence there means that we can now offer our clients more services over a wider geographical scope, in turn, creating much greater value for them. We are delighted to have Richard on board to lead our Latin America operations.’

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