Drinks companies must shift focus to revolutionise their supply chains – Supply Management online - May 2014

Crimson & Co is pleased to announce Director Crispin Mair’s blog on drinks companies in Supply Management online.

‘Drinks companies are losing competitive advantage as they obsess about production assets and don’t pay enough attention to managing suppliers and their routes to market,’ says Crispin.

‘Competition within the drinks business is vast, and fluctuating economies and a rise in demand driven by innovation has led to huge shifts in customer bases and product portfolios. It’s a complex headache for supply chain leaders, who are already struggling with bandwidth.

‘Those in the drinks sector are making life more difficult for themselves, simply because they are focusing on the wrong end of the supply chain. In drinks, there is often an obsession with manufacturing but actually production is one area that the sector usually has under control with sharp, robust processes in place,’ says Crispin.

To read the full article click here:

http://www.supplymanagement.com/blog/2014/05/drinks-companies-must-shift-focus-to-revolutionise-their-supply-chains

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