Cost control is no longer the main focus of the consumer goods industry. Increasing channels to market, digitalisation, local market requirements and brand innovations have had a dramatic impact on complexity.
Adaptability is key as the rate of change is set to continue. Companies must transform their operations through their peoples’ skills and business processes, creating the environment for long term, profitable growth.
At Crimson & Co our consultants have worked with some of the world’s largest consumer goods companies. Many of our staff previously worked in line roles for businesses such as Unilever, P&G, L’Oreal and Duracell to name a few. This hands-on operational experience means we understand the challenges in the industry from a theoretical and practical point of view, allowing us to implement solutions that work for our clients in reality as well as on paper.