Latest Events

Speaker: Timon Orlob – Sunseeker International Limited

Discussion: “Sunseeker – Navigating a luxury yacht company out of rocky waters”

Location: Brown’s Hotel, Mayfair, London

Crimson & Co UK held its Winter Client Alumni dinner at Brown’s Hotel, London on Thursday 9th November. This was our 18th dinner and provided an opportunity for our clients from the FMCG, drinks, logistics, energy and life science sectors to catch-up over pre-dinner drinks and hear more about the operational restructuring of the family owned global brand – Sunseeker.

Our guest speaker for the evening was Timon Orlob, Head of Operational Excellence at Sunseeker, which is recognised by the rich and famous for its quality and craftmanship. Timon steered us through the operational restructuring and improvement approach to the business’s recent turnaround. We learned that, regardless of the sector, to drive and make change stick you need to address culture and processes. Key factors include having a clear customer promise (not being all things to all people), understanding the real cost of goods sold and cost to serve, understanding your selling point to customers and standardising or simplifying those features that aren’t so vital, and having the right KPIs in place. These lessons are taking Sunseeker on to smoother waters.

A huge thank you to Timon and all of our Client Alumni members who made this a great evening.

Speaker: Jonathan Reeve

Discussion: How Amazon will disrupt the Australian retail and cpg market

Location: 1 Parliament Place, East Melbourne, VIC 3002

Crimson & Co ANZ held its first ever Client Alumni dinner last Thursday, 12 October 2017 in the Library of the Park Hyatt. We had 20 of our clients from various industries (drinks, retail, pharmancy, health, packaging, services and IT) attending our event.

Our guest speaker for the evening was Jonathan Reeve, E-commerce fulfilment consultant & author at Jonathan Reeve consulting. Jonathan talked us through the way Amazon has built its online business over the years, what causes Amazon to be so successful and their future ventures. We looked at the status of online business at the moment in Australia and what the impact of Amazons arrival down under might and will be. The conclusion was that the approach of setting up online retail, even within existing businesses, will (have to) change dramatically to keep up with the customer’s demands and the options Amazon has got to offer.

We thank Jonathan for an interesting hour and our guests for making this a very successful event.

The 11th edition of Express Logistics and Supply Chain Conclave took place in Mumbai, India with the theme of “Supply Chain 4.0- Digitalisation as the next horizon”.

The event saw more than 200 speakers discuss this theme across industry verticals like Food, FMCG, Automotive, Pharma and across many subjects like Procurement, Customer Centricity, Innovation, Demand Planning, Talent Management and Skilling etc. Crimson & Co India partnered as a sponsor.

The keynote speech was addressed by Crispin Mair, Director of Crimson & Co. Crispin spoke about how technology is going to drive change. He highlighted how dynamics would shape up with technology in the near future and how companies should prepare for it. While digitalisation is going to stay and play a bigger role, the importance of “sticking to basics” cannot be discounted and hence should be the focus.

Ravikant Parvataneni, Director, Crimson & Co Mumbai also spoke at the event on a panel discussion ‘Thinking About The Future: What Will Happen In 2020 in the Logistics and Supply Chain Industry?’ Joining him on the panel were senior supply chain professionals from Schindler India, AkzoNobel India, Hindustan Coca-Cola, Nokia Solutions and Bharti Airtel.

For more information on the event please visit

Our Associate Director, Jon Gibson, recently spoke at the SCIP Networking event, hosted by WMG. The topic of the event was ‘Harnessing the potential of Industry 4.0; How ready are you?’

Originating in Germany, the term Industry 4.0 refers to the high-tech strategy that their Government sought to redefine the role of manufacturing, post the global economic downturn. It suggests that we are on the cusp of the fourth Industrial Revolution: a cyber-physical age that will be realised over the next 20 years.

It is driven by a requirement for shorter time to market, increased flexibility, greater asset efficiency and improved productivity. It has the potential to enable incremental improvement of existing business processes, or a more transformational impact through the creation of new business models.

Participants were asked to take part in a short survey to help understand the readiness of industry to embrace the opportunities of the cyber-physical age. The initial study findings were discussed at this SCiP networking event, which included invited guest speakers Jonathan Gibson, Crimson and Co and Cerys Wyn Davies, Pinsent Masons LLP, who gave their views on the Strategic and Organisation and Legal Perspectives of Inudstry 4.0, respectively.

The event presentations and recordings are available to download here


Speaker: Adrian Mardell – Jaguar Land Rover

Discussion: Jaguar Land Rover’s approach to its root and branch 2020 transformation

Location: The Goring Hotel, Beeston Place, London

Crimson & Co UK held its Spring Client Alumni dinner at The Goring Hotel, London on Thursday 11th May. Our clients from the FMCG, drinks, logistics and life sciences sectors caught up over pre-dinner drinks in the Goring garden and then engaged in an entertaining talk on how to make large-scale change in a traditional industry a success.

Our guest speaker for the evening was Adrian Mardell, Transformation Director of Jaguar Land Rover. Adrian, with more than 25 years of automotive experience, spanning the acquisition and disposal of multi-billion-pound businesses and financial control of over £20 billion spend, shared his experiences and a plethora of approaches to transformation. This culminated in the Jaguar Land Rover approach to their 2020 transformation programme and support mechanisms, enabling the company’s growth strategy and the exciting future of Jaguar Land Rover.

Many thanks to Adrian and to our Alumni members for a great evening.

On Thursday 27 April on a warm evening in Mumbai, we celebrated The Progress Group India formally becoming Crimson & Co India. Our teams from Mumbai, London and Atlanta were joined by clients, suppliers, former colleagues and friends for cocktails and dinner at The Hilton, Mumbai.

Ravikant Parvataneni welcomed the audience. Richard Powell, in his keynote address, spoke about the Crimson & Co ethos and looking forward to providing end to end supply chain advice to the India market.

Bruce Strahan, Steve Mulaik and Kerry Pickstone spoke about best practice in supply chain transformation citing examples from client case studies and how companies can address the forthcoming supply chain challenges with the introduction of GST . The evening culminated with dinner and networking, everybody present thoroughly enjoyed the event.

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