British American Tobacco (BAT)
is the world’s most international tobacco group, with a diverse quality portfolio of brands sold in more than 180 markets, focused on their six global drive brands and a responsible approach to doing business sustainably from crop to consumer. British American Tobacco has ambitious targets to reduce operating costs, whilst enabling growth through innovation and quality delivery. To support this strategy, Crimson & Co developed a BAT-specific Supply Chain Excellence toolkit, which assesses the excellence of all of the supply chain processes (Plan, Source, Make, Deliver) against required standards, and generates a set of improvement actions for each business unit. This Supply Chain Excellence toolkit is being deployed globally.
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Crimson & Co have delivered a high quality product which we believe will fit our current & future needs very well.
Sean Mallon
Group Head of Supply Chain Planning at BAT |

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PZ Cussons are a leading FMCG company providing soap, toiletries and laundry brands to consumers across the world, with ambitious operational growth targets, particularly in emerging markets in Asia and Africa. The group takes pride in its knowledge of local markets, enabling their operating companies to respond quickly and appropriately to local needs. To support this approach, Crimson & Co developed a PZ Cussons-specific Supply Chain Excellence toolkit which audits the maturity of all supply chain processes (Source, Make, Plan, Deliver, Demand) against required standards. This has been successfully deployed in Europe, Asia and Africa and recognises the need for processes and services to be customised to suit the local needs, as well as understanding the benefits of group wide standardisation.
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Crimson & Co provided a fast and effective customisation of their supply chain excellence content to the unique requirements of our business. The resulting material was invaluable in enabling us to assess our global operating units and create structured improvement plans to support our stretching business objectives.
Paschal Fitzgerald
PZ Cussons Supply Chain Development Manager |

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