Crimson & Co has commissioned a piece of independent research at Cranfield University into business strategy and competitive advantage; assessing to what extent supply chains can deliver 'step-change' competitive advantage.

Cranfield University is one of the top five research-intensive universities in the UK.  As a wholly postgraduate university specialising in supply chain and management, Cranfield is positioned between traditional universities and business and industry, combining the academic rigour and long-term perspective of a university with the commercial and business focus of industry. The emphasis is on creating new management thinking and understanding the drivers of improved business performance.

This research piece will be undertaken by a team of supply chain experts, led by Tom-Philip Mamak under the guidance of Janet Godsell MEng & Man MBA CEng MIME PhD. They will combine academic research and company analysis across a range of industries in order to test and confirm the theoretical framework developed.